Juneteenth Is About Freedom and So Are These 19 Black-Owned, Clean Beauty & Wellness Brands
What is Juneteenth? Juneteenth marks the day, June 19, 1865, when enslaved people in Galveston, Texas were finally informed of their freedom, more than two years after the Emancipation Proclamation. It’s a powerful and often overlooked chapter of American history that highlights the resilience and determination of those who continued to fight for justice and dignity despite systemic delays.
Now recognized as a federal holiday, Juneteenth is a celebration of freedom, progress, and the ongoing journey toward equity. It's a time to reflect, learn, and engage with the stories and contributions of Black Americans that have shaped and continue to shape our culture and economy.
Why It Matters to Us At Braid Miracle, our mission is about more than braid care. It’s about making the braiding experience better with safer, cleaner products that support scalp health, comfort, and confidence. We believe that freedom includes having access to clean ingredients, transparent sourcing, and brands that truly care about your well-being.
This Juneteenth, we’re highlighting 19 Black-owned brands that share that commitment. These companies are building with intention and offering non-toxic products across beauty, wellness, and lifestyle categories that help us all live cleaner, more conscious lives.
19 Black-Owned Non-Toxic Brands to Support
Braid Miracle – Scalp-friendly braid care and non-toxic braiding hair
EDEN BodyWorks – Natural, cruelty-free haircare brand that caters to all curl types
People of Color – Vegan nail polish made to complement various shades of brown skin
Golde – Superfood-powered wellness and beauty powders
54 Thrones – African-inspired skincare with clean ingredients
LAMIK – Vegan makeup line made with clean ingredients for multicultural women
GO Natural! – Plant-based oral hygiene products
Hanahana Beauty – Ethically sourced body butters and skincare
Topicals – Science-backed skincare for chronic skin conditions
The Honey Pot Co. – Plant-based feminine care
Undefined Beauty – Inclusive clean skincare
JIVE Juice – Clean fragrance and minimalist body care
OUI the People – Razor and body care for textured skin
Green Regimen – Plant-based protein powder and supplements
Mented Cosmetics – Non-toxic beauty made for deeper skin tones
Luv + Co. – Conscious beauty essentials in diverse shades
Alaffia – Socially driven clean personal care products
Brown Girl Jane – Fragrances that bottle the essence of global destinations
Klur – Botanical care for optimal skin health
This Juneteenth and beyond, shop with intention. Support businesses that are creating safer, cleaner, and more ethical options. Freedom means having the ability to choose better, and these brands are making sure we all can.
