MAKING BRAIDING BETTER FOR EVERYONE

A Journey of Passion and Innovation in Braid Care.

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Group of five people standing in front of a colorful NBPA display for the 2023 NBA Summer League, holding Amazon products including Braid Miracle Braid Spray and smiling.

OUR STORY

How We Began…

In 2020, LaTonia Oyeniran founded Braid Miracle with a passion for revolutionizing the braiding experience. Growing up in Texas and working in her family’s hair salon, she saw firsthand the need for products that relieve tension and discomfort from braids. LaTonia launched Braid Miracle to provide high-quality, soothing solutions for people who love braids, driven by her deep love for braiding and commitment to making it a better experience for everyone.

Founder and CEO of Braid Miracle, LaTonia Oyeniran, smiling with braided hair and hoop earrings posing in front of gold velvet curtains, with professional studio lighting to her side.

MEET US

Get to know our founder.

LaTonia Oyeniran

LaTonia Oyeniran, the passionate founder of Braid Miracle, is a self-braider and a proud Texan. Married and deeply committed to her community, LaTonia serves on the board of a faith-based organization that helps survivors of trafficking. As a creative at heart, she loves finding ways to work smarter, not harder. Health and well-being are paramount to her, and she deeply cares about people. This dedication drives her mission to transform the braiding experience with high-quality, natural products. LaTonia's journey is fueled by her love for braiding and her unwavering commitment to making a positive impact in the lives of others.

WHAT WE’RE ABOUT

Our Mission

Our mission is to make braiding a better experience for everyone.

Our Vision

We dream of a world where everyone who loves braids has the best braid care and services.

Our Impact

Braid Miracle is more than products. Our future goal is to help women learn braiding and earn money with grants and training.

TESTIMONIALS

What Our Customers Say…

Testimonials

The hair is absolutely beautiful. The color is a very pretty shade. The texture and softness of the hair makes it very easy to braid with. It separates really well. This pack can be used to a full head of braids. The quaility is overall better than others I’ve used. Highly recommended.

—Tracybeth

I just did my hair in faux locs and it was tight!! This soothed my scalp instantly!!! Will purchase more!!! Thank You!!

—Amazon Customer

Just what my braids needed to keep it cool and refreshed.

—@pamtess54

Beautiful Braiding hair that Looks natural!! Basically tangle free!! Snag free!! And just flawless to the touch!! I love how it feels against your scalp..no irritation at all!! And one pack is enough for a full head.

—Arneisha

I’m the one who will take braids out on the way home cause they hurt. This stuff works, simply put it works. The cooling minty feeling it gives the scalp is just what you need after braids. I am extremely tender headed and prone to drama :) but these braids are still in one day later because of this product, just ordered a second bottle it is worth every dollar.

—Yolanda M. Gilyard