Effective Date: January 1, 2026

Braid Miracle (“Company,” “we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit www.braidmiracle.com (the “Site”), purchase products, engage with advertisements, or otherwise interact with us.

By using the Site, you agree to the practices described below.

1. Information We Collect

We collect information in several ways.

A. Information You Provide Directly

When you:

  • Make a purchase
  • Sign up for emails or SMS
  • Take our Braid Care Quiz
  • Contact us
  • Participate in promotions
  • Interact with customer service

We may collect:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely via third-party providers)
  • Purchase history
  • Responses to quiz questions

B. Information Collected Automatically

When you visit the Site, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Time spent on pages
  • Referring URLs
  • Click behavior
  • Cookies and tracking technologies

C. Advertising & Tracking Technologies

We use cookies, pixels, and similar technologies, including:

  • Meta (Facebook/Instagram) Pixel
  • Google Analytics
  • Google Ads tracking
  • Shopify analytics
  • Email marketing tracking

These tools help us:

  • Understand website traffic
  • Measure ad performance
  • Deliver personalized advertisements
  • Improve marketing campaigns

You may see ads for Braid Miracle on other websites after visiting our Site.

2. How We Use Your Information

We use collected information to:

  • Process and fulfill orders
  • Communicate order updates
  • Provide customer support
  • Send marketing communications (with consent)
  • Personalize product recommendations
  • Improve the Site and user experience
  • Run advertising campaigns
  • Prevent fraud and maintain security
  • Comply with legal obligations

3. Shopify & Payment Processing

Our store is hosted on Shopify Inc. Shopify provides the online e-commerce platform that allows us to sell our products.

Your payment information is processed securely through Shopify and authorized payment providers. We do not store full credit card information on our servers.

For more information, you may review Shopify’s Privacy Policy at:
https://www.shopify.com/legal/privacy

4. Behavioral Advertising

We may use your information to provide targeted advertisements or marketing communications we believe may interest you.

You can opt out of targeted advertising through:

Opting out does not stop all ads — it may stop personalized ads.

5. Email & SMS Marketing

If you subscribe to our email or SMS list, we may send:

  • Product updates
  • Promotional offers
  • Educational content
  • Cart reminders

You may unsubscribe at any time using the unsubscribe link or replying STOP to SMS messages.

6. Sharing of Information

We do not sell your personal information.

We may share your information with:

  • Shopify
  • Payment processors
  • Shipping carriers
  • Email/SMS platforms
  • Advertising platforms
  • Analytics providers
  • Legal authorities when required

These service providers are contractually obligated to safeguard your data.

7. Data Retention

We retain your information for as long as necessary to:

  • Fulfill orders
  • Maintain records
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

You may request deletion of your information (see Section 9).

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Request access to personal data collected
  • Request deletion of your personal data
  • Request correction of inaccurate information
  • Opt out of the sale or sharing of personal data
  • Limit use of sensitive personal information

To exercise these rights, email: hello@braidmiracle.com

We do not sell personal information.

9. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access your personal data
  • Correct inaccuracies
  • Request deletion
  • Withdraw marketing consent

To make a request, contact us at hello@braidmiracle.com.

10. Data Security

We implement reasonable safeguards to protect your personal information.

However, no electronic transmission or storage system can be guaranteed 100% secure.

11. Children's Privacy

Our Site is not directed toward children under 13. We do not knowingly collect personal information from children.

12. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for their privacy practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised effective date.

14. Contact Us

If you have questions about this Privacy Policy, contact:

Braid Miracle

Email: hello@braidmiracle.com

Website: www.braidmiracle.com